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Mitti is a reflection of what we felt was missing, a blend of Indian art and culture that can be worn every day.

More than just clothing. it’s an expression of identity, a quiet homage to the rich stories and traditions of our culture.

For everyone who feels rooted and wants to wear something that reflects their essence, without being overly loud. It’s about building a community of like-minded individuals who love art & culture.

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Our Mission

At Mitti, we strive to build a community.

Our mission is to foster growth and deepen appreciation for our heritage, creating clothing that reflects our identity and roots.

We believe in building a strong, connected community where everyone can come together, appreciate, learn and celebrate.

Person Behind Mitti

Mitti was founded by Yash.

I grew in Mumbai and moved to New Zealand in 2019 to pursue postgraduate studies in design.

I’ve worked as a graphic designer for over seven years. It was during this journey that I realized I wanted to do something more meaningful, something that truly resonated with our cultural roots.

I’ve always been passionate about art, spending years illustrating and painting. Inspired by Indian art and tradition, I poured my passion into Mitti, blending creativity and art into everyday wear.

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