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Mitti was founded by Yash.

I grew up in Mumbai and moved to New Zealand in 2019 to pursue postgraduate studies in design.

Like a lot of immigrant students, I worked a few odd jobs before I finally landed a role as a graphic designer, and worked as a designer for over seven years.

Somewhere along that journey, I realized I wanted to build something more meaningful. Something that truly connected to my cultural roots.

I’ve always been passionate about art, spending years illustrating and painting. Inspired by Indian art and tradition, I poured my passion into Mitti, blending creativity and art into everyday wear.

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Our Mission

Our mission is to foster growth and deepen appreciation for our heritage and culture, by sharing the art, the stories, and the beauty of Indian culture with the world.

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Mitti is a reflection of what we felt was missing, a blend of Indian art and culture designed into western silhouettes you can wear every day.

More than just clothing, it's an expression of identity, a quiet homage to the rich stories and traditions of our culture.

Mitti is for everyone who feels rooted and wants to wear something that reflects their essence, without being overly loud. It's about building a community of like-minded individuals who love art and culture.

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