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Mitti is a reflection of what we felt was missing, a blend of Indian art and culture designed into western silhouettes you can wear every day.

More than just clothing, it's an expression of identity, a quiet homage to the rich stories and traditions of our culture.

Mitti is for everyone who feels rooted and wants to wear something that reflects their essence, without being overly loud. It's about building a community of like-minded individuals who love art and culture.

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Our Mission

Our mission is to foster growth and deepen appreciation for our heritage and culture.

And as we grow, so does our purpose. One day, we hope to dedicate a part of everything we do toward creating brighter futures for children who deserve every opportunity to dream. None of this is possible without you.

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Person Behind Mitti

Mitti was founded by Yash.

I grew up in Mumbai and moved to New Zealand in 2019 to pursue postgraduate studies in design.

I’ve worked as a graphic designer for over seven years. It was during this journey that I realized I wanted to do something more meaningful, something that truly resonated with our cultural roots.

I’ve always been passionate about art, spending years illustrating and painting. Inspired by Indian art and tradition, I poured my passion into Mitti, blending creativity and art into everyday wear.

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